Spain, circa 1973. Alfredo is a struggling door to door encyclopedia salesman. Meanwhile his wife Carmen is obsessed with becoming a mother. Alfredo's boss gives Alfredo a choice: make 'educational' sex films at home for a Scandinavian distributor, or get fired. Alfredo chooses the former, and it quickly becomes apparent that a) Alfredo has a knack for directing and b) Carmen is a fabulous actress!
After Carmen becomes an overnight sensation in Denmark, Alfredo's boss flies in a Danish film crew to help Alfredo make a Bergman-inspired sex opus titled "Torremolinos 73." But Carmen wants a baby, not a career as a porn actress, and the tension between director and actress boils over - especially now that Carmen's co-star is not her husband but a hunky blond Scandinavian!