Fire It Up!
For hundreds of thousands of concert fans the tour is over. For millions of hip hop fans the experience is about to begin... and it all starts right inside here, it's the dawn of a new era in music for a new century.
Step in. You're about to go "Up In Smoke" and experience more than a concert. There is nothing like this anywhere.
"Dr. Dre, Snoop Dogg, Eminem, Ice Cube and the traveling hip hop carnival make for the slickest, largest scale, most professional rap tour to date." - NY Times
This is it! Your front row seat to the greatest hip hop experience ever captured on film. This is the ultimate back stage pass for your total pleasure. "Up In Smoke" is it and now you've got it all. Fire it up.