Once upon a time in America, pleasure became a business.
Boasting a fine ensemble cast and executive produced by David Simon, George Pelecanos, Nina K. Noble and James Franco, The Deuce chronicles the rise of the porn industry that began in New York City in 1971-72, driven by the gradual legalization of porn and a politically motivated effort to "clean up" Times Square. Seizing the chance to cash in on the nascent porn business (and sometimes being consumed by it) are a vivid assortment of characters, including: Vincent Martino (James Franco), a bartender with vision and connections; Frankie Martino (Franco again), Vincent's identical twin, a dangerously freewheeling counterpart to his entrepreneurial brother; Candy (Maggie Gyllenhaal), a self-made, on-the-street sex worker eying a new career in porn filmmaking; pimps C.C. (Gary Carr) and Larry Brown (Gbenga Akinnagbe); young prostitutes Darlene (Dominique Fishback) and Lori (Emily Meade); midtown cop Chris Alston (Lawrence Gilliard, Jr.); newspaper reporter Sandra Washington (Natalie Paul); mob capo Rudy Pipilo (Michael Rispoli); disillusioned college student Abby Parker (Margarita Levieva); and others. Over the course of eight S1 episodes, viewers will get an up-close look at a gritty world of sex, crime, high times and sudden violence, as the porn business begins its climb to legitimacy, cultural permanence and billion-dollar profitability.