A jobless man's life has no value. His death is big business.
Roberto (famed Spanish comic Jose Mota) once had a promising career in advertising. Now out of work because of the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa (Salma Hayek). After yet another dead end interview, Roberto's chances for a promising future seem slim - until a freak accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his newfound fame into fortune, but Luisa begins to worry about what lengths Roberto will go to for his family's security. Equal parts skewering social satire and deeply felt drama, cult director Alex de la Iglesia's darkly comic As Luck Would Have It is a wild riff on the modern world.