Sex sells in America, and these guys know it. When Andy (Jeff Bridges) meets his ex wife's new husband, (an extremely wealthy guy) who is now his son's cool stepfather, he becomes motivated to make a change in his own life. With the help of his friends, (Ted Danson, Joe Pantoliano, William Fichtner) a small town group of loveable losers, they hit upon an idea to make their dreams come true. The grand plan they hope will lead to a life of riches and fame involves making the world's most innocent adult film. Every man's fantasy turns into a hilarious misadventure, however, they find out that they're in way over their heads.